Believed to be one of the world's largest pet adoption campaigns, Iams Home 4 the Holidays resulted in 1,125,667 animal adoptions in 96 days. The campaign ran from between October 1, 2010 through January 4, 2011.
The campaign is supported by Iams and longtime partner, the Helen Woodward Animal Center, along with more than 3,500 animal organizations from around the world once again joined forces to help reduce pet homelessness.
Forever homes were found for:
- 593,146 dogs
- 509,470 cats
- 23,051 other animals
"With all the hard work that animal organizations do every day, we're thrilled to be able to support those efforts and shine an even brighter light on the issues and the importance of pet adoption each year with this program," said Mike Arms, founder of Iams Home 4 the Holidays and president.
Since the program began in 1999, more than 5 million pets have been placed in forever homes
The 2011 program will begin in October. To learn how to get involved and make a difference in the life of an orphaned pet, visit http://www.facebook.com/iams for ways to adopt, donate or volunteer.
Posted by Terri Perrin, Online Communications Editor
Since the program began in 1999, more than 5 million pets have been placed in forever homes
The 2011 program will begin in October. To learn how to get involved and make a difference in the life of an orphaned pet, visit http://www.facebook.com/iams for ways to adopt, donate or volunteer.
Posted by Terri Perrin, Online Communications Editor
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