Registered Entities on PetLynx System Surpass 500,000

PetLynx Corporation is pleased to report August production numbers and several new benchmarks for the PetLynx Automated National Recovery System in Canada.

• Registered entities rose to 515,069, made up of 251,634 pets and 263,435 associates
• The system handled 4,723 automated recovery episodes, bringing the system total to 171,942
• Page views were 1,276,941, setting a new benchmark
• Web hits were 3,986,293, setting a new benchmark
• The system automatically supported 11,891 sites and 31,764 log-ins

During August, the PetLynx production system began to see increased activity associated with the Canadian Kennel Club as a PetLynx Recovery Subscription was added to registered dogs. Approximately 59,000 of the 69,749 new animal registrations in August were from this program. 

During the first eight months of 2010, the PetLynx production system registered 202,159 entities which is 39.2% of the entities registered on the system in total.

Management expects the subscription and registry aspects of the business to accelerate as the HomeSafe program hits the market later this year.

 Posted by Terri Perrin, Online Communications Editor

PetLynx Achieves Record High Registrations and Recoveries

An analysis of PetLynx Corporation's statistics showed extraordinary growth in the number of registrations in the first six months of 2010. During this time, a total of 57,620 entities registered with the PetLynx Automated National Recovery System. This achievement includes 29,561 companion animals and 28,059 associates (pet families and service providers) -- an increase of 129% and 91% respectively, over the same period last year.

PetLynx Registrations on the Rise

PetLynx™ established a new high water mark in the month of May by registering 19,162 entities -- including 9,989 pets and 9,173 pet owners.

May 2010 was the first month in more than a year that generated more pet registrations than pet owner (associate) registrations. The registration of multiple pets by a single pet family is a new phenomenon which will bear observation in the coming months.

PetLynx Hits New Marks for Jan/Feb 2010

During the first 59 days of 2010, PetLynx registered 6,876 new entities of which 3,193 were pets and 3,683 were associates. At the end of February, the PetLynx Automated Recovery System stood at 319,868 registered entities of which 147,695 were pets and 172,173 were associates.

The business plan anticipated a 'many-to-one' ratio of 'associates' to 'animals' when designing the PetLynx model. At the end of February there were 16.5% more associates than animals registered in the PetLynx utility. Since associates are directly related to transactions, either as pet families paying for services or as industry stakeholders providing services, management sees the ability to grow future revenues as being directly related to the number of associates registered in the PetLynx utility.

In July of 2009 the PetLynx V1 rate rose to 94% for the first time. At the end of February, PetLynx had automatically assisted 147,696 recovery episodes and for the first time in history achieved a V1 recovery rate of 100%. The V1 recovery rate is calculated as the cumulative number of recovery episodes divided by the cumulative number of animals registered on the system at the same moment in time.

With the highest V1 rate in the world, PetLynx demonstrates the unique advantage its registration model has. PetLynx animals are registered for their entire lifetime with no additional cost unlike other services where the information chain breaks when fees to change records are refused.

These encouraging metrics provide evidence that PetLynx is the most effective and successful recovery service in the world today.

Posted by Terri Perrin, Online Communications Editor