Announcing the 2010 National Urban Animal Survey

As many of you know, PetLynx Corporation established the National Urban Animal Survey (NUAS) in 2007 to fill the void we perceived for an evidence-based approach to decision making in the companion animal industry.  In 2010, we are once again moving to change the paradigm for information and intelligence in this industry.

PetLynx is pleased to announce that Socialstruct Advisory Group has been contracted to assist us to develop the next generation of Market Services and Intelligence tools for this industry.  Using the largest pool of subscribers and working with our industry partners we will prepare a National Urban Animal Report each November.

Take Action for a Better Animal Cruelty Law

At PetLynx Corporation we like to share news and view relating to animal-related activities being undertaken by our community partners. Here's some valuable information from the good folks at the  Canadian Federation of Humane Societies (CFHS).

Actress on a Mission to Help 1.5 Million Pets Find Homes

After 10 years of successfully helping millions of orphaned pets find homes, Iams Home 4 the Holidays announced that two-time Academy Award-winning actress Hilary Swank will serve as the drive's 2009 North American ambassador.

Swank will share her personal experience with adoption and rescue in an effort to help educate others about how they can make a positive impact on the lives of homeless pets. Along with founding partner Helen Woodward Animal Center and nearly 3,500 participating animal organizations from around the world, the program has set a goal to help 1.5 million pets across North American find homes.

The program runs October 1, 2009 - January 2, 2010 and is in partnership with the Canadian Federation of Humane Societies , Swiffer and Febreze.

"I'm so proud to be working with Iams Home 4 the Holidays to help raise awareness about the importance of pet adoption," said Swank. "Last year, the program's adoption goal was to get 1 million pets adopted in just three months, but this year the goal is even bigger - we're on a mission to find loving homes for 1.5 million orphaned pets during the campaign."

Swank has adopted many pets throughout her life, including her two dogs Karoo and Rumi. She rescued Karoo from the side of a road while filming in South Africa a few years ago and adopted Rumi last fall from a participating Homes 4 the Holidays shelter in Los Angeles.