Announcing the 2010 National Urban Animal Survey

As many of you know, PetLynx Corporation established the National Urban Animal Survey (NUAS) in 2007 to fill the void we perceived for an evidence-based approach to decision making in the companion animal industry.  In 2010, we are once again moving to change the paradigm for information and intelligence in this industry.

PetLynx is pleased to announce that Socialstruct Advisory Group has been contracted to assist us to develop the next generation of Market Services and Intelligence tools for this industry.  Using the largest pool of subscribers and working with our industry partners we will prepare a National Urban Animal Report each November.

If Only Pets Could Talk!

Your dog (or cat) may have a wide repertoire of tricks, but no matter how smart you think she is, she will never be able to tell a stranger your address and phone number! Ensuring our companion animals have traceable pet identification (I.D.) is one way that we can guarantee that they can "speak" for themselves should they become lost.

However, the most important thing to remember about any kind of pet I.D. is that it is completely useless if you fail to update your personal information when you move or change phone numbers.

Whenever you change any of your contact information, be sure to alert all organizations and agencies with your new details. Ensure your dog or cat has a "ticket home" by registering with PetLynx, too! Even in the absence of any form of traceable identification. the PetLynx Automatch system can help you recover your lost pet based on a physical description alone!

No Pit Bull Ban in Elgin, Illinois

Mayor Ed Schock and the councilmen in Elgin, Illinois, listened to their residents, as they promised there will be no Pit Bull ban or restrictions on Pit Bulls in Elgin.

The Mayor stated that, "Elgin officials should not have gone down this road in the first place, if they had done their homework."

Puppy Buyers Be Aware! Puppy scams thrive on-line

As more and more people turn to the Web to find the pet of their dreams, scams have skyrocketed as criminals seek to take advantage of unsuspecting pet parents. According to the US-based Internet Crime Complaint Center, hundreds of complaints are filed each year by victims who were conned when attempting to buy a dog online.

One potential pet parent, Diane, was hoping to add a Yorkshire Terrier puppy to her family when she spotted a classified ad in her local paper. “It was over my morning coffee that I saw the perfect ad for a Yorkie named Nancy,” says Diane, who lives near Cleveland, Ohio. She sent an email to the address listed, and immediately received a response—Diane could have the puppy if she promised her a loving home and sent $500 to cover the shipping fees.

“I corresponded for an entire week with this man who claimed to be a missionary,” Diane explains. Diane sent the requested payment via Western Union, but once she sent the code for the money transfer, she never heard from the “pastor” again.

Like many trusting animal lovers, Diane fell victim to one of many “free to good home” scams currently circulating the Internet and classified sections of newspapers. So how do you avoid persuasive cons and still get the dog of your dreams? The ASPCA recommends never buying a dog you haven’t met in person and always check references. Please help others avoid being cheated by emailing your puppy scam story to dogstory@aspca.org.

Canadian puppy buyers are urged to find a reputable breeder through Canada's most reputable source: the Canadian Kennel Club.

Posted by Terri Perrin, Online Communications Editor

A Canadian Dog Extravaganza!

THE PURINA NATIONAL
A Canadian Kennel Club Charity Event

• Three championship Dog shows
• Six Obedience Trials
• Three Rally Obedience Trials
• Breeders' Village
• Educational Events
• Over $40,000 in Prize Money!

March 12 - 14, 2010
International Centre
Mississauga, Ontario

Posted by Terri Perrin, Online Communications Editor

PetLynx Announces Collaborative Agreement with CKC's Dogs in Canada

08
January
2010


PetLynx Corporation is pleased to announce an agreement with Apex Publishing Limited, the publisher of “Dogs in Canada” Canada’s premier provider of content for dog owners and breeders.

Under the terms of this agreement PetLynx Corporation and Apex Publishing will collaborate to expand the circulation of this magazine to all dog owners in Canada through the PetLynx Subscriptions & Registry Services unit.

Pet families who register their dogs in the PetLynx system for recovery services, microchips, tattoos, licenses or other HomeSafe™ Canada initiatives will have the opportunity to subscribe to four special issues targeted toward this Responsible Dog Owners Group [RDOG] at a special discount that is related to their level of compliance.

In addition, the two parties will collaborate to provide responsible dog owner content through Apex's micro site and the PetLynx pet family portals. Pet families who normally manage their animal records using PetLynx portals will be able to manage their subscriptions in the same area.

“Adding the Dogs in Canada content and micro sites to the HomeSafe™ Canada initiative will not only increase the number of responsible dog owners across Canada, but provide valuable resources across the entire value chain that supports these pet families” said Larry R. Evans, President and CEO of PetLynx Corporation. “I am confident that we will eventually reach every dog owner who is interested in having ready access to Canada’s number one source of information about dogs.”

“We are very excited about the opportunity of using the PetLynx relationship with dog owners across Canada to expand our circulation base and improve the services we provide to dog owners through our micro site program,” said Ann McDonagh, Group Publisher, Apex Publishing Limited. “Apex Publishing Limited is a subsidiary of the Canadian Kennel Club, an organization that has serviced the needs of dog owners in Canada for more than 120 years.”

For more information please contact:

Ann McDonagh, Apex Publishing Limited amcdonagh@dogsincanada.com
(416) 798-9778 ext 3410

Larry Evans, PetLynx Corporation larry.evans@petlynxmail.com
(403) 921-5900