Thursday, October 14, 2010

Cats Comfort Breast Cancer Patients

People and Pets HomeSafe

When the words "pink" and "cat" are used in the same sentence, it's usually referring to a kitten's nose. But this October, "thinking pink" and talking about cats takes on a whole new meaning, thanks to the folks at Purina Cat Chow!

Recognizing the remarkable bond between cats and breast cancer patients, this October, Purina Cat Chow is making a contribution to the Canadian Breast Cancer Foundation for every specially-marked product sold. The target goal is $100,000. 

According to Susan Molenda, vice president of marketing for Nestle Purina PetCare, "The support and comfort cats provide during these difficult times reinforces the important role pets play in our lives and to society, and we are pleased to lend our support to this worthy cause."  According to a US study conducted by NestlĂ© Purina, 84 per cent of cat owners battling breast cancer said their feline companion had a calming effect on them during their treatment. This same study also revealed that 73 per cent said their cats knew they were sick.

Ontario-based veterinarian and feline specialist Dr. Liz O'Brien believes that's true. "Cats are much more attune to their environment and attached to their human family members than people give them credit for, "says O'Brien. "Cats have an innate sense and pick up on the fact that their caregiver is sick, and the stronger the bond with the cat, the more he or she will react to the situation."

Get the whole story .... CLICK HERE.

Posted by Terri Perrin, Online Communications Editor

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