During the first 59 days of 2010, PetLynx registered 6,876 new entities of which 3,193 were pets and 3,683 were associates. At the end of February, the PetLynx Automated Recovery System stood at 319,868 registered entities of which 147,695 were pets and 172,173 were associates.
The business plan anticipated a 'many-to-one' ratio of 'associates' to 'animals' when designing the PetLynx model. At the end of February there were 16.5% more associates than animals registered in the PetLynx utility. Since associates are directly related to transactions, either as pet families paying for services or as industry stakeholders providing services, management sees the ability to grow future revenues as being directly related to the number of associates registered in the PetLynx utility.
In July of 2009 the PetLynx V1 rate rose to 94% for the first time. At the end of February, PetLynx had automatically assisted 147,696 recovery episodes and for the first time in history achieved a V1 recovery rate of 100%. The V1 recovery rate is calculated as the cumulative number of recovery episodes divided by the cumulative number of animals registered on the system at the same moment in time.
With the highest V1 rate in the world, PetLynx demonstrates the unique advantage its registration model has. PetLynx animals are registered for their entire lifetime with no additional cost unlike other services where the information chain breaks when fees to change records are refused.
These encouraging metrics provide evidence that PetLynx is the most effective and successful recovery service in the world today.
The business plan anticipated a 'many-to-one' ratio of 'associates' to 'animals' when designing the PetLynx model. At the end of February there were 16.5% more associates than animals registered in the PetLynx utility. Since associates are directly related to transactions, either as pet families paying for services or as industry stakeholders providing services, management sees the ability to grow future revenues as being directly related to the number of associates registered in the PetLynx utility.
In July of 2009 the PetLynx V1 rate rose to 94% for the first time. At the end of February, PetLynx had automatically assisted 147,696 recovery episodes and for the first time in history achieved a V1 recovery rate of 100%. The V1 recovery rate is calculated as the cumulative number of recovery episodes divided by the cumulative number of animals registered on the system at the same moment in time.
With the highest V1 rate in the world, PetLynx demonstrates the unique advantage its registration model has. PetLynx animals are registered for their entire lifetime with no additional cost unlike other services where the information chain breaks when fees to change records are refused.
These encouraging metrics provide evidence that PetLynx is the most effective and successful recovery service in the world today.
Posted by Terri Perrin, Online Communications Editor
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